KFC Pakistan
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| File:Kfc textlogo.svg | |
| File:KFC, University Road, Sargodha.jpg KFC, University Road, Sargodha | |
| Company type | Subsidiary |
|---|---|
| Industry | Restaurant |
| Genre | Fast food |
| Founded | 1997 (first outlet) |
| Headquarters | Pakistan |
Number of locations | Increase 128+(as of 2024[update])[1] |
Area served | Pakistan |
Number of employees | 10,000+ |
| Parent | KFC |
| Website | www |
KFC Pakistan (Urdu: کینٹکی فرائیڈ چکن پاکستان or کے ایف سی) is the Pakistani franchise of KFC which operates 128+ locations across Pakistan with 10,000 employees.[2][3][4] Its first restaurant was established in Karachi in 1997.[5]
History
KFC Pakistan had its first franchises in the late '60s to early '70s.[6] In June 1997, KFC was introduced to Pakistan through the Belgian Artal group, seeing initial success in Karachi.[5] However, following Pakistan's 1998 nuclear tests and ensuing US sanctions, KFC faced operational challenges due to its import-dependent supply chain.[5] This resulted in ownership transferring to the Cupola Group in 2001.[5] By 2014, the brand faced challenges, prompting Yum! Brands to introduce managerial changes.[5] Based on AC Nielsen research, KFC adjusted its market positioning and pricing, and updated its outlets and digital platforms.[5] KFC now contributes PKR 10 million in taxes to the Government of Pakistan.[7]
Food Items
KFC Pakistan's menu consists of burgers, sandwiches, fried chicken, nuggets, hot wings, French fries, rice dishes, twister wraps and drinks.[2] KFC in Pakistan introduced a new food item named "Zingeratha" which is a fusion of the Zinger and paratha, a traditional bread in Pakistan.[8] In January 2020, KFC Pakistan introduced Thai sweet chili wings and Buffalo wings.[9]
Incidents
The American-based KFC branches became targets during anti-American protests in 2005, resulting in the burning of the Gulshan-e-Iqbal branch, and the tragic deaths of six people.[10] This prompted the franchise to rebrand itself as a Pakistani-run business. As per local journalist from Mirpur Khas, KFC Mirpur Khas branch was robbed by some gunmen in 2023 at late night.
Gallery
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Inside KFC, Thokar Niaz Baig, Lahore
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KFC, D Ground, Faisalabad, c. 2009
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KFC at Super Market in Islamabad, c. 2008
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KFC Jhelum Cantt, c. 2008
References
- ↑ "Locate Us". KFC Pakistan. 2020. Retrieved 24 March 2020.
- ↑ 2.0 2.1 "About us". KFC Pakistan.
- ↑ "KFC's Changing Business Model". Aurora by Dawn. 26 August 2022. Retrieved 3 June 2022.
- ↑ "Seven years of growth: KFC Pakistan's 'finger lickin' good' success story". Arabian Business. 15 December 2021. Retrieved 3 June 2022.
- ↑ 5.0 5.1 5.2 5.3 5.4 5.5 Riaz, Nisma (August 6, 2023). "Frying the competition: How KFC made a comeback in Pakistan". Profit by Pakistan Today.
- ↑ Sanders, Harland (1974). The Incredible Colonel. Illinois: Creation House.
- ↑ "KFC - ID:5c1369d525ba0".
- ↑ KFC Zingeratha - Do Ka Fusion, retrieved November 22, 2019
- ↑ "You searched for Buffalo | KFC | KFC Deals | KFC Menu". KFC. Retrieved 2021-04-05.
- ↑ "Six bodies found in restaurant torched by mob". Dawn (newspaper). 1 June 2005.
