Miami Ad School
| File:Miami Ad School in Miami, FL - front of main building.JPG Front of the main building of Miami Ad School in Miami, FL featuring work from international street artists. | |
| Type | Private for-profit portfolio school |
|---|---|
| Founders | Ron Seichrist, Pippa Seichrist |
| Location | , , United States 25°46′49″N 80°08′26″W / 25.7804°N 80.1405°W |
| Website | www.miamiadschool.com |
Miami Ad School is a private for-profit portfolio school headquartered in Miami, Florida. The school was founded by Ron and Pippa Seichrist in 1993 in Miami Beach.[1] It has locations in four U.S. cities and affiliate schools in eight other countries.[2]
Foundation and programs
Miami Ad School was founded in 1993 by Ron Seichrist, a former creative director,[1] and his wife, Pippa, also a former creative director.[3] Miami Ad School's four US locations are accredited by the Council on Occupational Education, having initially been a candidate for accreditation in 1994, and received accreditation in 1995.[4] It has since been described as among "the most prestigious institutions of higher education" in the field of design.[5] Among its programs, the school offers three-month Boot Camps for Strategic Planning and Social Media.[6] According to industry journal Adweek: "The facility operates in many ways like a traditional agency, in that students direct spots, write advertising copy, and learn to manage budgets."[1] In May 2012, the school also launched its professional training workshops to provide instruction on recent trends for advertising industry professionals. The program was launched in Brooklyn, New York.[7]
Notable campaigns
In 2011, students developed a marketing campaign for a Russian vodka brand involving a virtual "Russian roulette," where four participants would provide their Facebook login details, with the "loser" having his Facebook account permanently deleted, and the "winners" being entered in a sweepstakes to win a trip to Russia.[8][9] In 2007, the school advertised its own programs by creating a magazine ad containing perforated trading cards representing famous advertising industry people,[10] and in 2010 it did so by creating its own bottled water brand, named "Smudge Slobber" after the founder's dog.[11]
Locations
United States
- Atlanta, Georgia[12]
- Miami, Florida[12][2]
- New York City, New York[12][2]
- San Francisco, California[12][2]
International
- Berlin, Germany[12]
- Buenos Aires, Argentina[12]
- Madrid, Spain[12]
- Mexico City, Mexico[12]
- Mumbai, India[12]
- Punta Cana, Dominican Republic[12]
- Rio de Janeiro, Brazil[12]
- Sao Paulo, Brazil[12]
- Sydney, Australia[12]
- Toronto, Ontario, Canada[12]
- Colombo, Sri Lanka[12]
References
- ↑ 1.0 1.1 1.2 Adweek, Volume 41, Issues 27-35, page 144, 2000.
- ↑ 2.0 2.1 2.2 2.3 Huber William Hurt, Harriett-Jeanne Hurt, Christian E. Burckel, The College Blue Book - Volume 4, 2004.
- ↑ Adweek, Volume 39, Issues 36-43, page 292, 1998.
- ↑ Council on Occupational Education Membership Directory Archived 2013-09-21 at the Wayback Machine.
- ↑ Waltraud Gerda Lassner, Management Consulting at Faculties of Design - Opportunities and Limitations, 2006, page 31.
- ↑ Brett Robbs, Deborah Morrison, Idea Industry: How to Crack the Advertising Career Code, page 65, 2008.
- ↑ Chris Campaner, "Miami Ad School Launches Workshop for Professionals Archived 2014-03-28 at the Wayback Machine", April 24th, 2012, Adbuzz. Through partnerships with Florida International University and Furman University, students in the dual-enrollment programs can receive a Master's Degree granted by the university.
- ↑ Joeri Van Den Bergh, Mattias Behrer, How Cool Brands Stay Hot: Branding to Generation Y, 2013, page 27.
- ↑ Allan J. Kimmel, Psychological Foundations of Marketing, 2012, page 77.
- ↑ Margo Berman, Street-Smart Advertising: How to Win the Battle of the Buzz, 2010, pages 205-206.
- ↑ Margo Berman, The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy, 2012, Chapter 8.
- ↑ 12.00 12.01 12.02 12.03 12.04 12.05 12.06 12.07 12.08 12.09 12.10 12.11 12.12 12.13 12.14 Miami Ad School (2018). "Explore our locations". Retrieved December 30, 2018.
External links
- Educational institutions established in 1993
- Private universities and colleges in Florida
- Universities and colleges accredited by the Council on Occupational Education
- Universities and colleges in Miami-Dade County, Florida
- Education in Miami
- Graphic design schools in the United States
- 1993 establishments in Florida