Due to the various girl groups that debuted and succeeded in 2009 with a cute concept, Brown Eyed Girls felt that having a cute and innocent concept would work against them. According to a Neganetwork representative, "the girls will be going through a radical 180° image transformation, making them to be more outgoing girls. Brown Eyed Girls will be transforming themselves with city girls concept in mind, more mature and sexy."
Release and promotion
Later on, the group revealed a repackaged version of the album titled Sign that included a new single, "Sign", along with "Drunk On Sleep" and a remix of their previous hit "Abracadabra". The repackaged album was released along with the music video for "Sign". The music video caused controversy because of its content. It featured scenes of violence and death, including Ga-In drowning in a tank of water.
The quartet has been readying for their Japan debut since signing with major record label Sony Music Japan International. In August 2010, the group re-released Sound G in Japanese to promote them in the country, which indeed marks the beginning of their Japanese promotions.[2]
