Team Rodent

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Team Rodent
File:TeamRodentCover.jpg
Paperback book cover
AuthorCarl Hiaasen
Cover artistRuth Ross
LanguageEnglish
Genrenon-fiction
PublisherThe Ballantine Publishing Group
Publication date
May 1998
Publication placeUnited States
Media typePrint (Paperback), Audio Cassette
Pages96
ISBN978-0-345-42280-4 (Paperback edition)
OCLC38862546
384/.8/0979494 21
LC ClassPN1999.W27 H53 1998

Team Rodent is a non-fiction book, collecting a series of essays written by Carl Hiaasen about the Walt Disney Company and its stance towards the outside world. The book's primary focus is on non-film related Disney enterprises such as Disney World and their effects on the environment and local culture.[1]

Contents

  • "Bull Run" details one of the Disney Company's rare failures: its abortive attempt in 1993 to build a new theme park in Haymarket, Virginia, because of protests against the proposed development's proximity to the Manassas battlefield. In particular, Hiaasen contrasts the Virginians' experience with Disney's representatives with that of Floridians' – specifically, that Disney is so used to deference and gratitude from Orlando's communities and politicians that it was unprepared for the level of resistance it encountered.
  • "Republic of Walt" examines the Reedy Creek Improvement District, where Disney World is located, which has been granted unprecedented levels of autonomy, including control over its own utilities, tax levies, municipal codes, and police and fire departments. Yet when these private security forces act illegally, Disney is quick to disclaim any assumption of police authority, in order to ensure that its corporate practices may remain secret.
  • "The Puppy King" further examines Disney's "fast-tightening grip on the global entertainment culture", as illustrated by the release of 101 Dalmatians in 1996, which led to a predictable surge in purchases of Dalmatian puppies by star-struck families, followed by an equally predictable surge in these dogs being abandoned and euthanized, as families realized that real-life Dalmatians are not as cute and well-behaved as the movie version. Hiaasen concludes, "In fairness, [Eisner] didn't invent Disney's overpowering brand of make-believe. He simply took it worldwide."
  • "Fantasy Fantasy Island" focuses on the launch of Disney's new cruise line in 1996, with ports of call including Port Canaveral, Nassau and Castaway Cay, formerly Gorda Cay, the site of an illegal airstrip used frequently in drug trafficking to South Florida – a fact which Disney doubtlessly has gone to great lengths to conceal.
  • "Future World" examines Disney's forays into building housing communities in Florida: Celebration (still in development at the time of writing), and Country Walk (which was devastated by Hurricane Andrew in 1992). Both communities, Hiaasen writes, are characteristic of Disney: Celebration, while ostensibly an independent municipality, is actually rigidly controlled by Disney's corporate officers; when Country Walk's homes were found to be poorly constructed, Disney obtained a legal injunction to keep its name out of the homeowners' lawsuits, keeping the named defendants as the Arvida Corporation, which Disney divested itself of before the hurricane. In both cases, homeowners' trust in Disney explained their willingness to buy homes carrying their name.
  • "Whistle While We Work" admits that Disney is a master at courting the American media, especially through the use of press junkets. Hiaasen himself attended one such junket in 1986 (the last time he went to Disney World at the time of writing), where he embarrassed the hospitality staff by attempting (unsuccessfully) to pay full price for his room and meals, and refusing to accept the "goody bag" he was offered. Hiaasen also recounts the "one shining, spontaneous moment" during the junket, when journalist Nicholas Daniloff, recently released from detainment in the Soviet Union, was invited on stage to speak, and deftly evaded Mickey Mouse's attempt to hug him for the benefit of the news cameras.
  • "Jungle Book" focuses on Disney's latest venture, the opening of its Animal Kingdom park, which Hiaasen notes is uncharacteristic for its tolerance of "actual" wildlife (by contrast, a flock of buzzards that invaded Disney World in 1988 was ruthlessly killed, incurring charges of animal cruelty that Disney settled out of court). Animal Kingdom's opening was marred by the unexpected death, in transit, of a black rhinoceros purchased for the park. Hiaasen admits he was disappointed when the animal's death was attributed to factors occurring before its arrival in Orlando, simply because Disney's "safe" form of entertainment usually requires the eviction or extermination of as many actual animals as are found on its development sites, a fact which Hiaasen believes does not receive nearly enough press attention.

See also

References

  1. Paxman, Andrew (July 13, 1998). "Team Rodent: How Disney Devours the World".